Can I explain how this works?
This is an infinite auction, your bid has a timespan.
For example, A bid $1 for 3 days, and in the second day, B bid $2 for 5 days,
B's ad will only show up between the second day and the 6th day inclusive, then after the 7th day, A was the winner.
Here is a timeline:
code:
| + | DAY 1 | DAY 2 | DAY 3 | DAY 4 | DAY 5 | DAY 6 | DAY 7 | DAY 8 |
| A | $1 <- | - | - | - | - | - | $1 <- | $1 <- | Total $3
| B | - | $2 <- | $2 <- | $2 <- | $2 <- | $2 <- | - | - | Total $10 ?>
Notice A did not pay between day 2 and day 5 inclusive, because B's ad showed up instead.
DISCLAIMER: I did not verify it
If there are more players involved, the auction will get competitive and higher bids will appear, which the owner (or "publisher") earns more money. The opposite applies.
Here is a table, "less" and "more" means how much money do you have, and "low" and "high" shows the popularity (which positively correlates with competitiveness and average bid):
code:
| | low | high |
| less | 1~2 | 0 |
| more | 1 | 2 |
There is a balance between advertising in a less popular site with lower bid, or a more popular site with higher bid.
If you have more money, you may be opting to
more popular sites.
Other factors includes how desperate you want your visitors, the cost-effectiveness of advertising. (for example, increasing the advertising rate of Route 50 will make Kat pay more server fees)